Group 5, Class E6 Group Case Study

ooVoo provides high-quality, free, multi-party social video-chat service and integrated instant messaging via applications developed by ooVoo LLC for Microsoft Windows, Mac OS X, Android, iOS and Facebook.

ooVoo now tops 56 million total users worldwide, its user base second only to that of Skype.[3] ooVoo is adding close to 100,000 new users daily.[4] About 30% of all of ooVoo’s video traffic comes from mobile devices and now 50% of all new users are mobile users. It has been described as “the fastest-growing and largest independent social video-chat provider.”
ooVoo’s main points of difference from other video chat services.:

• 12-way video chat as part of the free service
• Video chat is HD (High definition)
• Platform is stable and based on central servers rather than peer-to-peer processing (like Skype)

• Call recording in real-time
• Text chatting
• Desktop sharing
• Phone calls to land lines
• Integration with Facebook
• Real-time comments and warnings about performance and usage, and a connection speed display that gives an indication of latency

ooVoo is distinguished by its young, avid, diverse following: More than 65% of ooVoo users are under the age of 25 and 50% of ooVoo users go on ooVoo with their friends everyday.[8] According to Comscore, as of July 2012, ooVoo had the largest audience composition of teenagers of any website in the world

Thus, ooVoo aligns its much of its marketing with music and youth culture. Chart topping R&B singer Trey Songz, Eminem protégé group Slaughterhouse[10], and Russell Simmons’ popular website GlobalGrind have teamed up with ooVoo for recent promotions[11] (Trey Songz can be seen making an ooVoo call in his video for “Simply Amazing”). ooVoo also targets festivals and sporting events[12].

Features

ooVoo allows registered users to communicate through free instant messaging, voice, and video chat. ooVoo conferencing software enables high quality video and audio calls with up to twelve people and/or locations at the same time (six on video and six on phone), high definition (HD) video and desktop sharing, and PC- or Mac-to-phone calls to landlines and mobile phones for a fee.

Free Features

• Video calls – Video chat between a total of 12 people at a time.
• Web video chat – Browser-based video call allows the creator of the web chat to invite non-ooVoo users into the call via email, instant messaging, or social network.
• Video messaging – Video messages up to 1 minute long (5 minutes for a fee) can be recorded and sent to another user, to email, or shared on YouTube.
• Instant messaging – Multi-party text chat with its own instant messenger client. IM chat is supported at any time, as well as during a live video call.
• Video call recording – Record and store video calls to share or reuse at a later date.
• File sharing – Send large files (up to 25MB) to any ooVoo contact quickly and securely.
• Push notifications – For mobile users, ooVoo push notifications allows users to see if they’ve missed a call or message even when the app is closed.
• Mobile Four Screen - Screen multi-party mobile video-chat for video chatting with four screens instead of only one (iOS and Android).

Paid Features

• Video conferencing – Allows users to start a group video chat up to six people in a call,[14] plus the ability to add in six additional phone participants.
• Phone calls – ooVoo-to-phone calls to landlines and mobile phones to 70 countries worldwide.
• Screen (desktop) sharing – Allows users to share their screen live during a video call.
• Video storage – Up to 1,000 minutes of ooVoo recorded call storage.
• No ads - Users wont be disturbed while ooVooing with ads popping up.